We made the research for the Best Hootsuite Alternative to Consider in 2026: Your Guide to Smarter Social Media Marketing, Social Media Management and Social Media CRM.
Social Media moves fast. So fast that you cannot keep up. It’s a fact, I’ve been there the last 17 years and it has been my daily task since 2009 to find a way to avoid burnout.
New platforms emerge and AI-powered features pop up on a daily basis and you are searching for a Hootsuite alternative to make you a better social media marketer, that will keep your costs low and offer you customer support so you don’t feel lost
In the matter of fact you are most likely looking for a social media management alternative because you had enough juggling between social media management software, CRM, Task management, documents and notes!
The social media management industry is broken and there was no alternative for the last 17 years. Here is the story. Hootsuite had this great idea back in 2008 to create a dashboard to manage social media, meaning connect multiple accounts to one dashboard and view all comments and messages, publish to all social media accounts from one platform and view reports.
Hootsuite states that 25 million social media marketers used it. 25 million professionals used it and they checked for an alternative because they didn’t see the value in paying so much money just for the management service.
I was one of them. I also try to talk to a social media management software head of product, and explain that we need more functionalities within our social media management platform. We need a platform that will handle at least 80% of our daily operations. We need to save time on daily social media Tasks and we cannot keep 10 different touch points to handle the social media of one client. If you multiply this by an average 10 customers a professional may handle, that is 100 touchpoints per day!
Going back to the stone age (2008, B.M, Before MamaCRM) many entrepreneurs saw the opportunity that Hootsuite created and launched new social media management platforms at a lower cost, easier navigation and better customer service.
Here is a list of the most used social media management platforms as a Hootsuite alternative and how MamaCRM is revolutionizing the way social media marketers used to work.
Hootsuite Vs Agorapulse and how MamaCRM is revolutionizing the social media management industry.
Here are four major points stated at Agorapulse website, claiming that it is better than Hootsuite.
- Agorapulse has better social media inbox management than Hootsuite.
- Agorapulse has a better support team than Hootsuite.
- Agorapulse has better pricing than Hootsuite. (It is still very expensive though)
- Agorapulse has the easiest collaboration tools and FREE Shared calendars with Premium and Enterprise plans.
How MamaCRM is revolutionizing the social media management industry, leaving Hootsuite and Agorapulse behind?
- MamaCRM is offering the social media management tools on separate workspaces to minimize errors and a clean inbox management for each brand.
- Support is led by the founder and with every subscription you get complimentary access to social media certification program. Even the Basic Free for ever program give you access to the social media certification program. Independent Certified professionals can support clients on strategy set up and platform navigation.
- MamaCRM offers the most generous pricing in the Social Media industry with the Become Unlimited package offering unlimited social media management.
- MamaCRM took a step further in team collaboration and incorporated a complete Task management system and other CRM functionalities such as unlimited contacts, leads, and deals management. Shared draft calendars and integrated calendars are included in all packages because you don’t have to pay a premium to be able to execute your daily tasks.
Those are just some of the many improvements that we are building at MamaCRM to revolutionize the social media management industry.
Hootsuite Vs Buffer and how MamaCRM is revolutionizing the social media management industry.
Buffer is known for offering the best entry pricing in the social media management industry. Respect to the Buffer team and what they are trying to offer. If you search Buffer Vs Hootsuite you will see on both websites a comparison table with the details they try to compete with each other. In the matter of fact they compete on pricing and here is a quick comparison between Hootsuite and Buffer pricing.
Buffer pricing
- Free plan (up to 3 social media accounts/channels) — $0
- Essentials plan — $5 per channel per month, paid annually (or $6 paid monthly)
- Team plan — $10 per channel per month, paid annually (or $12 paid monthly)
Hootsuite pricing
- Standard plan — $99 per user per month, paid annually (or $149 paid monthly)
- Advanced plan — $249 per user per month, paid annually (or $399 paid monthly)
- Enterprise plan — Contact for pricing
Buffer may appear the best value for money to begin with, but if you are a team of professionals or an agency managing 50 brands by 3 social media channels on average for each brand, that will cost you $18.000 per year in addition to a Task management tool and a paid reporting tool.
How MamaCRM is revolutionizing the social media management industry, leaving Hootsuite and Buffer behind?
MamaCRM pricing
- Free plan (1 social media accounts/channels, competition monitoring, paid reporting, AI strategy, shared calendars) — €0
- Solo plan (Up to 5 social media accounts/channels, competition monitoring, paid reporting, AI strategy, shared calendars) – €14.99 per month, paid annually (or €17.99 paid monthly)
- Team plan (Up to 60 social media accounts/channels, competition monitoring, paid reporting, AI strategy, shared calendars) – €139.99 per month, paid annually (or €169.99 paid monthly)
- Agency plan (Unlimited social media accounts/channels, competition monitoring, paid reporting, AI strategy, shared calendars) – €299.99 per month, paid annually (or €369.99 paid monthly)
Here we covered only the pricing on how MamaCRM is revolutionizing the social media management industry.
Hootsuite Vs Socialpilot and how MamaCRM is revolutionizing the social media management industry.
Socialpilot is also on the hunt of the 25 million professionals that tried hootsuite but didn’t want to keep paying so much for so little. Socialpilot is also offering as little as Hootsuite and here are the four main differentiation points as stated on their website.
Affordable Plans Starting at $30 per month
SocialPilot has reasonable pricing, with new features added on a regular basis.
Transparent Pricing Right From the Start
SocialPilot offers clear and honest pricing with no hidden or unexpected charges.
Simple and Clean Interface
The interface is easy to use and has no complex dashboards or learning curves.
Designed for SMBs and Agencies
Affordable plans, easy interface, and efficient team collaboration, ideal for SMBs and agencies.
How MamaCRM is revolutionizing the social media management industry, leaving Hootsuite and SocialPilot behind?
MamaCRM is not about just offering a lower pricing that we already stated above. MamaCRM is about inspiring and empowering social media marketers to do more with one platform.
Hootsuite Vs Later and how MamaCRM is revolutionizing the social media management industry.
This is getting interesting because Hootsuite seems very concerned about Later’s success.
Quoting from Hootsuite’s website “Hootsuite vs. Later. Here at Hootsuite, we’ll never limit your growth. We don’t put a cap on how much you can post or enhance with AI. And our all-in-one platform lets you schedule, analyze, and grow all across social.“
Let’s compare the numbers
- Hootsuite has 1,300 more five-star reviews than Later. MamaCRM has 8 before opening the platform.
- Later starts users with just 5 AI content creation credits. Hootsuite gives each user 300 credits that renew monthly. MamaCRM starts with 500 AI words that are easier to calculate from a user perspective.
- Hootsuite offers 100+ integrations, including Google Drive, Wrike, Monday.com, Salesforce, and more. MamaCRM offers zero integrations at the moment and we plan to have as little as possible since our vision is to have everything in one platform with the least technical skills required to use it. Google Drive is in our immediate plans though.
Kudos to Later that indeed took a few steps further to develop brand collaboration hubs and tools, but limiting the posts per social account is making me feel… limited!
How MamaCRM is revolutionizing the social media management industry, leaving Hootsuite and Later behind?
MamaCRM is all about empowering social media marketers to Become Unlimited, to focus on strategy and differentiate from the competition.
If you are interested in being more strategic and you are tired of being limited, try us out and we are definitely rolling out more social media management tools soon.
Hootsuite Vs Metricool and how MamaCRM is revolutionizing the social media management industry.
It keeps getting interesting with Hootsuite losing customers to other social media management platforms.
Quoting again from hootsuite’s website “Hootsuite vs. Metricool. There’s only one social media management tool designed to take brands from first post to multiple social media managers. Hint: it’s not Metricool.“
They are actually so pissed at Hootsuite they misspelled Social to Sociak! 🤣
Ouch! Metricool is actually a cool social media management tool!
Social media marketers though need more than that. Social media marketers need to differentiate by offering bespoke strategies to each customer.
How MamaCRM is revolutionizing the social media management industry, leaving Hootsuite and metricool behind?
MamaCRM envisions social media marketing, management and CRM platforms that will act as the main platform for a social media marketing professional without the cost of the enterprise package. A platform that truly empowers and is within price reach to all social media marketers starting from the universities.
Hootsuite Vs Zoho Social and how MamaCRM is revolutionizing the social media management industry.
There is actually not much to say about this comparison because Zoho Social is not a social media management tool and Hootsuite is not a CRM.
Many CRM’s are offering the capability of connecting a plugin and publishing to multiple social media but this is not replacing the job a social media management software is doing.
It’s actually impressive that more than 400 reviewers marked Hootsuite with “Limited features” and “Missing Features” at G2.
(image source: https://www.g2.com/compare/hootsuite-vs-zoho-social)
This is actually a gap in the market that MamaCRM is trying to fulfill with a complete Social Media CRM dedicated for social media marketers.
That was my POV as Founder and CEO of the early bootstrapped start up, MamaCRM, with a huge vision to empower and inspire modern marketers.
If you are still here I bet you’ve tried some of the above social media management tools and you are frustrated with the limitations as another 25 million social media professionals are.
MamaCRM is here to challenge the status quo and inspire you to become unlimited.
The only way for you to know is to try MamaCRM yourself.
The Journey has begun.
See you on the other side.
Oresti Michael
Founder & CEO
MamaCRM
