If you’ve been in the social media space for a while, Hootsuite alternative is likely something you are looking for. Known for its reliable scheduling and monitoring features, it has long been a staple for brands managing multiple platforms.
But the way marketers work in 2025 has changed. Social teams now need not just publishing tools, but also integrated strategy, streamlined workflows, and clear data insights.
In this article, we take a closer look at Hootsuite and MamaCRM, two platforms in the same category but with different approaches, to help you decide which might better suit your needs.
1. Strategy Tools and Campaign Planning
Hootsuite
- Strengths: Well-established scheduling and monitoring capabilities. Robust dashboard for tracking post performance.
- Limitations: Strategic planning (e.g., SWOT analysis, campaign briefs) typically requires separate tools or integrations.
MamaCRM, a Hootsuite Alternative
- Strengths: Includes AI-powered strategy features such as AI SWOT analysis, AI 4Ps analysis, audience personas, and campaign briefs. Planning, content creation, and execution happen within the same workspace.
- Limitations: Newer to the market, so fewer long-term user case studies compared to Hootsuite.
2. CRM Capabilities
Hootsuite
- Strengths: Allows monitoring and responding to comments, mentions, and direct messages from one place.
- Limitations: No built-in CRM for managing Tasks, Leads, customer profiles, or pipelines. Requires separate CRM software for customer relationship and Task management.
MamaCRM, a Hootsuite Alternative
- Strengths: Offers a native CRM with unlimited contact records, pipelines, task workflows, segmentation, and a unified inbox. Designed to handle both audience engagement and lead management.
- Limitations: May have a learning curve for teams new to integrated CRM workflows.
3. Campaign Execution and Tracking
Hootsuite
- Strengths: Reliable for scheduling and monitoring across multiple social platforms. Provides analytics on post and channel performance.
- Limitations: Campaign-level tracking and advanced analytics often require higher-tier plans.
MamaCRM, a Hootsuite Alternative
- Strengths: Built-in campaign planning and performance tracking for both organic insights and paid insights campaigns. AI tools assist in content ideation and optimization.
- Limitations: Fewer third-party app integrations compared to Hootsuite’s ecosystem.
4. Media Storage
Hootsuite
- Strengths: Basic media storage for posts and campaigns.
- Limitations: Larger teams often need external cloud storage for extensive video and image libraries.
MamaCRM, a Hootsuite Alternative
- Strengths: Generous storage across all plans, with up to 1TB on the Agency tier, suitable for media-heavy workflows.
- Limitations: Storage limits still apply depending on the plan, so very large agencies may require add ons.
5. Pricing
Hootsuite
- Strengths: Multiple pricing tiers to fit different business sizes.
- Limitations: Additional users, advanced reporting, or paid insights functionality often come at extra cost.
MamaCRM, a Hootsuite Alternative
- Strengths: The best market proposition in the social media management industry. Includes social media management, marketing strategy tools, CRM, and campaign tracking in core plans. Unlimited profiles and workspaces on the Agency tier. Free plan for testing the system and managing strategy and competition.
- Limitations: Fewer entry-level pricing options compared to some competitors.
Final Thoughts
Hootsuite remains a dependable option for teams focused primarily on scheduling, monitoring, and basic analytics, with a long track record and a wide user base.
MamaCRM positions itself as an all-in-one social media CRM platform, combining strategy, CRM, content planning, and analytics in a single environment, something that appeal to teams wanting to simplify the daily operations.
The right choice depends on your priorities:
- If you value a mature, widely adopted scheduling platform with many integrations, Hootsuite may be the better fit.
- If you want a Strategy first, all in one social media CRM, AI-powered strategy tools, and unified campaign management, MamaCRM may align more closely with your workflow.
