This is a Case study for a Marketing Agency Reduced Software Cost with MamaCRM. As marketing agencies grow, so does the complexity of managing their operations.
New clients often mean new software subscription, one platform for social media management, another for reporting, another for CRM, another for project management, and yet another for team collaboration.
While each tool solves a specific problem, together they often create a bigger one: higher costs, disconnected workflows, and reduced productivity.
This was exactly the challenge facing Socialway, a digital marketing agency managing dozens of brands across multiple industries.
The agency needed a more efficient way to scale without continuously adding software complexity.
The solution was MamaCRM.
The Challenge
Before adopting MamaCRM, Socialway relied on three separate platforms to manage its daily operations:
- Agorapulse for social media management — €5,000+ per year
- Power My Analytics for paid advertising reporting — €2,000+ per year
- Zoho One for CRM, task management, and internal collaboration — €4,000+ per year
Total annual software investment: €11,000+
Beyond the cost, each platform operated independently.
The team had to switch between multiple applications every day to manage campaigns, communicate internally, generate reports, and collaborate with clients.
As the agency continued to grow, this fragmented workflow became increasingly difficult to manage.
The Capacity Problem
Cost wasn’t the only limitation.
With its Agorapulse subscription, Socialway could manage up to 40 social media accounts.
Every new client brought the agency closer to its platform limits, making future growth more expensive.
The team needed a solution that could scale without increasing software costs every time the agency expanded.
The Solution
Socialway migrated its marketing operations to MamaCRM’s Become Unlimited package.
Instead of using multiple disconnected tools, the agency now manages its entire workflow from a single platform, including:
- Marketing Strategy
- Social Media Management
- Content Planning & Publishing
- Community Management
- CRM
- Task Management
- Team Collaboration
- Client Approvals
- Organic & Paid Reporting
Everything is connected inside one workspace, creating a single source of truth for the entire marketing team.
The Results
67% Lower Annual Software Cost
Before adopting MamaCRM, Socialway invested €11,000+ per year across three different software platforms.
Today, the agency operates using the MamaCRM Become Unlimited package for €3,600 per year.
The result:
- Annual software costs reduced by 67%
- Annual savings of €7,400
- One platform replacing three separate solutions
Three Times More Social Media Capacity
Perhaps the most impressive result wasn’t the cost reduction.
It was the agency’s ability to scale.
With Agorapulse, Socialway’s subscription supported up to 40 social media accounts and every time a new client landed they had additional software cost.
Today, using MamaCRM Become Unlimited, the agency manages more than 120 social media accounts, three times more capacity while paying significantly less for software.
Instead of purchasing larger software packages as the business grew, Socialway gained the flexibility to continue scaling without worrying about account limits.
Productivity Doubled
Centralizing the agency’s operations into a single platform transformed the way the team works.
Instead of switching between multiple applications throughout the day, everything is now managed in one place.
This has resulted in:
- Faster campaign execution
- Improved team collaboration
- Better communication with clients
- Centralized task management
- Simplified reporting
- Less time spent managing software
- More time focused on delivering results
Overall, Socialway estimates that the streamlined workflow has doubled team productivity, allowing the agency to manage significantly more clients without adding unnecessary operational complexity or more employees to manage social media accounts.
The Bigger Lesson
Many agencies assume that growth requires more software.
Socialway’s experience demonstrates the opposite.
By replacing disconnected tools with one integrated platform, the agency reduced costs, simplified operations, increased capacity, and improved productivity, all at the same time.
Growth isn’t about adding more tools.
It’s about building better systems.
Why MamaCRM?
MamaCRM was built specifically for modern marketing teams.
Rather than focusing only on scheduling social media posts, it combines strategy, collaboration, CRM, task management, reporting, and social media operations into one unified platform.
The result is a simpler, more scalable way to manage marketing.
Ready to Simplify Your Marketing Operations?
If your agency is paying for multiple platforms to manage social media, reporting, CRM, and collaboration, it may be time to rethink your software stack.
Just like Socialway, you could reduce costs, eliminate complexity, and scale your operations with one integrated solution.
Book a free demo today and discover how MamaCRM can help your team become truly unlimited.
