Certified Professional Course
We are excited to launch the Social Media Certified Professional course!
Objective
Empower professionals to plan, execute, and analyze marketing and CRM strategies effectively using MamaCRM.
This course combines theory with hands-on application, helping you evolve into a Strategist who can confidently use MamaCRM’s AI Marketing Strategy, Social Media Management, and CRM tools to consult businesses.
By becoming a MamaCRM Social Media Certified Professional, you will be eligible for referrals to new clients seeking expert guidance on setting up their strategy, managing social media, and organizing customer relationships using MamaCRM.
✅️ Starting September 2025
📅 Duration: 13 weeks
📈 Level: Intermediate
💻 Mode: Online + Optional Live Sessions
🎁 Free for all PRO, TEAM, and AGENCY plan users
Get certified. Stand out!
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Certification Modules
📌 Goal: Build strong, data-driven marketing strategies using AI tools in MamaCRM
Week 1: Fundamentals of Marketing Strategy and AI implementation
- Introduction to marketing strategy frameworks
- Understanding the role of AI in strategic planning
- Navigating MamaCRM’s Marketing Strategy Suite
Week 2: AI SWOT Analysis
- Learn how to run a SWOT with AI assistance
- Identify strengths, weaknesses, opportunities, threats
- Practical: Create and save a SWOT in MamaCRM
Week 3: AI 4Ps Analysis
- Product, Price, Place, Promotion breakdown
- Practical: Auto-generate 4Ps and USPs for a brand or campaign
Week 4: Audience Personas & Strategy Suggestions
- Using AI to define Buyer Personas
- Mapping Customer Journeys
- Understanding campaign context (trends, timing, competition)
Week 5: From Strategy to Action
- Ideating Content with AI (Content Generator)
- Planning in the Social Planner
- Creating and assigning Content
- Practical: Launch a sample Workspace using all the above
🧠 Assessment: Submit one full Workspace with 2 Projects, 1 Draft Calendar and 8 creative ideas
📌 Goal: Master end-to-end campaign execution and analysis across social platforms
Week 1: Platform Setup & Calendar Management
- Linking social media accounts & workspaces
- Calendar & Content Overview
- Publishing formats & scheduling best practices
Week 2: Schedule & Publish
- Time-based vs. event-based scheduling
- Auto-pilot posting & previews
- Practical: Create and schedule 1-week content calendar
Week 3: Community Management
- Inbox, comment replies, customer service via social
- Workflow for handling messages
- Assigning tasks or notes from inbox
Week 4: Social Insights & Competition Monitoring
- Social Insights Overview
- Competition monitoring
- Organic insights: What matters and how to use it
- Paid insights: Interpreting performance by objective
Week 5: AI Composer & Storage Management
- Writing effective posts using AI Composer
- Manage social Composer for Publishing
- Best practices for Storage Management
🧠 Assessment: Submit a published campaign across Facebook, Instagram and LinkedIn, Organic report, paid report and competitor overview report and community management.
📌 Goal: Use MamaCRM to organize team workflows, track leads, and manage contacts
Week 1: CRM Overview
- Navigate CRM platform
- Create custom option for Leads, Deals and Tasks
- Navigate advance settings
Week 2: Tasks & Leads
- Creating tasks
- Assigning users and deadlines
- Project-specific workflows
Week 3: Contact Management & Notes
- Saving creative briefs and asset references
- Using the whiteboard/creative view
- Collaboration practices
🧠 Assessment: Build a campaign with lead generation goal, connected deals, and a 3-stage task workflow.
🎖️ Certification Requirements
- Complete 3 Module Quizzes
- Submit 3 Final Assignments (1 per module)
- Attend at least 1 Live course or Q&A
- Pass the Final MamaCRM Certification Exam (online, 60 minutes)
📚 Certification Benefits:
- Downloadable PDF guides per module
- MamaCRM Certified Professional Badge
- Invitation to the Certified Professionals Group and Network
- Access to Priority Support
